ENGAGEMENT MARKETING
& BRANDING
BRAND ENGAGEMENT PROCESS
How does your brand connect with its audience? Brand engagement is more than just establishing first contact with potential customers- it's about creating a long-lasting emotional connection.
*Marketing analysis
*Marketing goal
*Establish strategy
*Monitor results
*Review
WHAT STEPS ARE INVOLVED IN THIS PROCESS?
Brand engagement and customer engagement are similar, but they connect with audiences in different ways. Brand engagement pulls consumers to the business, usually with larger outreach campaigns; customer engagement pushes consumers toward taking an action, such as purchasing a product. Both are important for your sales funnel, but come at different stages – brand engagement is usually more top-of-funnel and is distinguished in how the audience can include people who are unaware of the brand and have never purchased from it.
We help identify, articulate, and solve Brand challenges.
+ Social media channels
+ Emails and other marketing outreach
+ Internal communications
+ Digital and offline advertising
+ Events
WHERE DO CONSUMERS ENGAGE WITH BRANDS?
What is brand engagement, and what difference can it make to your bottom line? Learn how to implement and measure brand engagement to make a significant difference to your business, both inside and out.
There are two potential avenues for brand engagement: external and internal.
External brand engagement is the bond that forms between your business and the public. This can include your target audience of potential customers, existing customers, and the general public who might encounter your brand. Often, brands believe this is the only way in which they engage with an audience.
Internal brand engagement is the connection with your employees or stakeholders. Employee engagement can be just as important as external engagement for building your brand.
LET'S MEET AT
THE NEXT LEVEL
* Increasing word - of - mouth marketing and brand awareness
* Meet - and even exceed - customer expectations
* Increasing cart size and sales
* Improving employee experience
